Joburg Zoo

Brief

Choose a destination or place of your choice and develop a visual identity for it. This identity should be capable of being applied across a range of elements such as signage, promotional materials, digital platforms, and merchandise. The goal is to create an appealing brand that effectively represents the essence and uniqueness of the chosen location.

Solution

My solution was to create a visual identity for the Johannesburg Zoo. It reimagines what a zoo can offer to their visitors. The zoo, has more to see than just their animals, but instead their visitors can enjoy a variety events that has an appeal to each member of the family.