Boba Bliss Craft Tea

Brief

Identify a unique niche within the thriving craft beverage market and develop a distinctive brand that embodies the contemporary South African visual language and aesthetics. Whether focusing on Craft Gin, Craft Beer or Craft Tea, the goal is to create a brand that resonates with modern South African culture. This includes designing a cohesive visual identity that reflects local flavours, trends, and the rich diversity of South Africa. The final brand should stand out in the competitive craft beverage market, appealing to both local and global audiences.

Solution

My solution was to create a new craft bubble tea drink named Boba Bliss. The concept behind Boba Bliss is rooted in the idea that bubble tea offers a unique sensory experience. The tea offers blend of textures and that engage your senses in a way that’s both playful and refreshing. The tapioca pearls, provide an experience that goes beyond just taste. It’s about the joy of discovering something new with every sip. The packaging design for Boba Bliss encapsulates this experience, offering a drink that’s not just a beverage, but an exploration of taste, texture, and enjoyment.